Wednesday 14 December 2011

"Yes, this idea will definitely work..."

Faced with sliding circulation figures, The Scotsman's management announced this week that the paper will revert to a traditional format with no supplements. A senior source at the paper told The JT." Apparently this internet thing is looking like being more than a passing fad, so we're having to rethink our business model." 
It is thought that as part of the revamp, the paper will no longer feature "photographs", or as described by management " new-fangled lithographs". Below we have an exclusive look at the new format...

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