Tuesday, 17 December 2013

WTF can go wrong with this methodology?

From the BBC...
A study aimed at cutting binge drinking by Scottish men will use text messaging in an attempt to change behaviour.
Researchers at the University of Dundee are set to recruit 700 men aged between 25 and 44 for the study.
They hope to target those who have settled into a pattern of binge drinking, consuming more than eight units of alcohol per drinking session.
Participants will receive regular texts for three months, followed by a phone interview to check their behaviour.
It is not thought, but it is highly likely, that recipients of the text will struggle even to get the phone out of their pockets while gently swaying back and forward,  then squint at the message with one eye shut to cut down the double vision, mutter "Ah cannae read this, ahm too gassed", put the phone away and continue working through their eight units which everyone knows is eight of whatever you happen to be drinking.

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