Presentation is everything, until it's not...

Minister Keith Brown was called upon to issue his annual warning yesterday on the need to prepare for winter. Keith's press officer obviously thought it would be great if Keith deliver his homily while dressed AS IF IT WERE COLD! See what they did there? No, me neither.
 It wouldn't surprise me to hear that Keith needed treatment for heat exhaustion on what was a pretty balmy Edinburgh day.
 Using the logic that presentation influences the reception of the message, we may look forward to Keith warning of a hot summer ahead, standing in a freezing March gale, wearing bermudas oot of Primark,, sun block and a sombrero.

"Naw, really ah'm dead cold staunin' here, nae guising..."